RETAIL
Harvey Nichols Fine Jewellery
As part of Virgile + Partners ongoing work within the Harvey Nichols store in Dubai we have been commissioned to create a dedicated new fine jewellery department in the center of the ground floor atrium.
The space has a 3-storey void above and with its central location within the store a focal point from different angles.
The refined product category asks for a vibrant and dynamic design to bring the space to life and let it speak in a strong and characterful personality, accustomed to the Harvey Nichols brand and embracing the luxury brands within.
CLIENT
AL TAYER
LOCATION
Dubai UAE
YEAR
2025
Ewald Damen, Creative Director at Virgile + Partners said:
“.Our design concept of fluid, gentle forms and soft curves reflects the essence of the bedding and mattress category, seamlessly balanced by a more linear architectural approach in the bath area. The Art Deco Bloomingdale’s style is subtly contrasted with the bath area defined by a striking ceiling feature, adding a sophisticated focal point to the space.”
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