The new Manchester Store and its high- ceilinged architectural shell gave us the opportunity to fulfil the brief and stretch the concept, by creating a residential loft style that frames the product and stages the offer in a contemporary and attractive context. Connectivity between levels, visual merchandising and graphics were integral to the design scheme, making the store a successful representation of the brand attitude and position.
Retail
Heal's Stores
United Kingdom
The brief
Established in 1810 Heal’s has maintained its position as a leading contemporary furniture store. Our brief was to consolidate the long established image of this prestigious British retailer and to bring the brand into a wider audience through the refurbishment of their existing stores in Greater London, South East and North of England. Simplicity and modernity were the attributes to achieve.
