Burberry Rome flagship needed to be iconic and faithful to the spirit of Burberry as well as integrating the ceiling frescos and original features to create contrast and design tension. This eclectic mix of styles achieved our objective of creating Burberry stores across Europe with character and personality, maintaining a level of commonality within their brand vocabulary.
Retail
Burberry Rome
Italy
The brief
We were asked create a three-floor brand flagship store located in the luxury shopping district of fashionable Via Condotti. The store needed to integrate some of the original 16th century architectural features whilst making them work within a contemporary context.
Our approach
Retail work
