Retail

Harrods Luxury Rooms

London

The brief

The Ground Floor of Harrods' exclusive Knightsbridge address has become a mecca for customers seeking the most exclusive collections from brands such as Louis Vuitton, Hermes and Chanel - all under one roof.

Harrods balances traditional values with the modernity of the very best and most exclusive brands. The Fashion Accessories Luxury Rooms needed to combine the splendour of Edwardian architecture with the contemporary fashion character and style of the brands on show.

Our approach

Our contemporary approach includes simple elements providing structure and consistency to all individual brands within the Harrods envelope. Elsewhere, the restoration of the building’s enduring grandeur - the use of parquet flooring and the emphasis on the rooms' iconic features- serve to embrace the store's history, whilst simultaneously positioning the rooms at the cutting edge of fashion and style.

The Rooms of Luxury have quickly become one of the most visited departments and one of the largest revenue generators of the store. The Rooms helped boost overall store sales, which rose 11% to £651.7m.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority