All aspects of the project communicate a refreshed sense of style, as well as the intrinsic values of the brand, ensuring it works within the context of the overall store and wider offer. 


A departure from the brand’s traditional style and palette, it showcases a contemporary architectural shell, integrated 2D information and memorable visual merchandising. Core to the experience is the exciting product presentation ensuring the offer is ever changing, creative, engaging and inspiring. 


The concept maximises the opportunity for multi-channel shopping, whilst ensuring customers have access to a comprehensive range of products in store.