The exclusive Tsum fashion department store was conceived as the ultimate luxury boutique. Situated in the Barvikha Luxury Village just outside of Moscow, visitors can expect one of the best-selected and curated fashion collections in the world.
The aim was to develop a vocabulary that will immediately place Tsum at the very top level of quality and refinement, whilst firmly integrated to the local landscape and culture.
Set in silver birch tree woodlands the store’s interior brings some of this distinctive Russian landscape into the central atrium adding a sense of place and scale.
A contemporary reinterpretation of the traditional ‘dachas’ organise the central spaces and create a merchandise core to each of the fashion floors offering personal shopping, concierge services, bar, lounges and luxury VIP fitting areas.
