Retail

Swarovski Crystallized

London

The brief

Swarovski’s new Crystallized concept was created to bring a wide market direct access to a large variety of components, encouraging the individual creation of bespoke, hand-made personalised fashion jewellery.

Our approach

The store required a simple but exciting and sophisticated design vocabulary; a ‘library of light’ shows the stunning spectrum of colours and extensive array of shapes and sizes within a magnetic system of transparent drawers and integrated LCD screens. Swarovski Crystallized first store opened in London and was soon followed by other flagships in New York, Shanghai and Vienna.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority