The inspiration was multifaceted, from the intense red lacquer colour present in their brand identity to the integration of elements reminders of Pierre Chareau’s Maison de Verre, one of Yves St Laurent favourite buildings and a milestone in early modern architecture. The furniture was exclusively designed and produced for the store and complemented the elegant interior approach.
Retail
YSL Rive Gauche
Paris
The brief
Our client, one of the most famous and quintessentially French fashion brands, wanted to give a new breath of life to their Rive Gauche Paris store, maintaining the iconic visual elements that made the brand well known all over the world but updating the overall experience and visual context. The first site was their Avenue Victor Hugo store in the 16eme arrondissement.
