Retail

Schiphol Airport

Amsterdam

The brief

In a bid to de-stress the pre-travel shopping experience and make it more joyful, entertaining and stimulating, we sought to break away from the ‘shopping centre’ model followed by many airport retail concourses.

Our brief was to open views into the runaway and creating a retail experience coherent with an airport environment, keeping as much visual contact with the movement of the aircrafts as possible.

Our approach

A series of organically shaped ‘pods’ or architectural clusters evoking the shapes of aircrafts serve to create individual open retail areas, each dedicated specifically to a type of merchandise offer.

See-through panelling is interspersed throughout the enclosures, helping to offer views to the adjacent planes and runaways. The food upper level mezzanine creates commanding views of the retail concourse as well as offering a chance to watch the comings and goings from the runway.

Schiphol Airport Central retail lounge is a constant point of reference in airport retailing for its dynamic an unusual approach to design as well as its department store retail structure. Sales increased 15.4% over the first two years of trading.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority