Retail

Villa Arena

Amsterdam

The brief

The five floor, 75000 square metres shopping centre is one of the largest in Europe and totally dedicated to furniture retailing and associated home accessories. Our task was to bring to life and animate the interior architecture, develop a graphic and communication programme and integrate a central atrium feature.

Our approach

Our design intent was to recreate elements of the exterior landscape within the interior by using evocative forms and finishes. The main design gesture was the creation of a suspended sculptural volume using the vast central void space to incorporate a restaurant with commanding views of the mall and accessible through bridges.

Retail kiosks, water features, interactive towers, rest areas, way finding and graphics were also an integral part of the scheme.

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Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority