The 23,000 sq.ft beauty playground embraces a new attitude making premium beauty a more accessible and lighter environment, more social and interactive. Exclusive boutiques are mixed with independent innovative brands creating a dynamic alternative to the traditional department store approach and establishing a sleek design scheme, full of vibrant contrast of materiality, forms and colour. Attractions such as the Champagne Bar, make-up play tables, blow-dry, fragrances and masks bars intensify the level of excitement and animate the experience.
Retail
H Beauty - Lakeside UK
London
The brief
H Beauty had to bring the excitement of Harrods iconic Knightsbridge store to a very different location, demonstrating confidence that the beauty market has a strong role to play in an emerging retail context and outside the obvious luxury destinations. This ambitious objective had to attract and inspire younger beauty followers and create a glamorous “out of the box” experience.
Our approach
Retail work
