Retail

Harvey Nichols Dubai - Edgy Designer

Dubai

The brief

Within Dubai’s competitive luxury market, Harvey Nichols - part of the Al Tayer Group- at the Mall of the Emirates has been a clear destination for fashion-conscious customers for many years. Moving closer to the design strategy developed for the brand in the UK we were asked to create a number of key highlight areas within the three shopping levels of the store.
The Edgy Designer boutique - a quirky and almost eccentric collection of fashion brands aiming to communicate an idiosyncratic sense of style and quirkiness - had to communicate the innate distinctive Harvey Nichols brand character.

Our approach

At the point of access from the mall, the 340 sqm ‘boutique’ department along the front facade acts as a welcoming beacon and an introduction to the store’s spirit of innovation and creativity.
The design scheme plays with the space by creating seven different areas defined by large sculptural 3-dimensional geometric ‘objects’, provoking intrigue and inviting customers to interact and walk towards the inside of these alluring spaces. The unusual flooring is defined by an undulating ‘road’ creating a strong sense of direction, emphasized by its mirror image reflected in the ceiling.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority