At the point of access from the mall, the 340 sqm ‘boutique’ department along the front facade acts as a welcoming beacon and an introduction to the store’s spirit of innovation and creativity.
The design scheme plays with the space by creating seven different areas defined by large sculptural 3-dimensional geometric ‘objects’, provoking intrigue and inviting customers to interact and walk towards the inside of these alluring spaces. The unusual flooring is defined by an undulating ‘road’ creating a strong sense of direction, emphasized by its mirror image reflected in the ceiling.
Retail
Harvey Nichols Dubai - Edgy Designer
Dubai
The brief
Within Dubai’s competitive luxury market, Harvey Nichols - part of the Al Tayer Group- at the Mall of the Emirates has been a clear destination for fashion-conscious customers for many years. Moving closer to the design strategy developed for the brand in the UK we were asked to create a number of key highlight areas within the three shopping levels of the store.
The Edgy Designer boutique - a quirky and almost eccentric collection of fashion brands aiming to communicate an idiosyncratic sense of style and quirkiness - had to communicate the innate distinctive Harvey Nichols brand character.
