Each of the rooms communicates its own personality and identity through its offer and design, integrating a theatrical sequence: from the Dining Room to the Show Kitchen Pantry, then Casual Kitchen and Utility room. The restauration of the architectural shell and strong design patterns in the treatment of the flooring emphasize the character of each room introducing a sense of pace and rhythm to the visit. Natural light and the integration of a dynamic demonstration kitchen and activation points through the journey animates the experience, supporting a great variety of display formats.
Retail
Harrods - Cookshop
London
The brief
Within the new Harrods Home, the Cookshop offer had to become a real luxury destination reflecting the residential spirit of its location - the area of the building where the original Harrods apartments once were. The intention was to find an imaginative and engaging format that would define and communicate strong stories, linking four different vast rooms. The Cookshop needed to add a sense of theatre, provoke curiosity and establish continuity in the visit, exposing customers to a great variety of products types and brands.
