Retail

Rubaiyat - Fashion Store

Riyadh – Saudi Arabia

The brief

A well know luxury brand and department store in Saudi Arabia, our brief was to create a new 2,100sqm women fashion boutique concept, radically different to their traditional model and as a generic stand-alone destination with strong individuality and character. A carefully curated fashion collection and a new shopping experience- exclusively for women- at the highest level of comfort and luxury.

Our approach

Moving away from the individual identity of luxury brands our aim was trying to capture a different social and shopping culture with a contemporary twist and without clichés. Blending boundaries between fashion and art, the concept of a Gallery of Fashion played a strong part, inviting customers to perceive a retail environment from a different perspective. Large architectural structures provide exciting visual anchors and large-scale abstract art panels produced by local artists give a new dimension to the environment.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority