The idea of a Club comes to life with Project 109, integrating an incredible edition of hip and stylish merchandise with a café and late night cocktail bar run by Wallpaper* acting as a meeting place for socialising and evening shopping. The double height entrance and digital screen are visible from the street, creating visual drama and acting as an invitation to explore, be inspired, enjoy and even get that really cool haircut.

The design is eclectic and fun communicating the edgy spirit of the brand at its best.