Retail

Harvey Nichols Menswear

Knightsbridge, London

The brief

A London iconic landmark, the brand flagship is a social meeting point and retail playground for the style-conscious and discerning customer. As a first step of an ambitious store master plan, the 28,000 sqf two main lower-ground levels had to become the absolute expression of what luxury stands for today and reimagine the HN shopping experience for their male fashion customers.

Our approach

The configuration of the space presented an immediate challenge in the dynamics of the customer journey. Individual rooms, different in format and interlinked through thresholds present an invitation to explore a sequence of different experiences, creating a collection of specialised boutiques. A departure from a predictable ‘shop within shop’ framework, so common to department stores these days, the new boutique style rejects formality in its eclecticism using alternative ways to present the exciting offer.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority