Retail

Baselworld

Switzerland

The brief

Prestigious Swiss luxury watch brand, Patek Philippe, continues to follow its core values of exclusivity and small production. The annual Baselworld Watch and Jewellery Show is key to the brand's global business. Their exhibition stand, rebuilt every year, had to communicate their market position, attract visitors and buyers, and be able to display their collections and new watches.

Our approach

The transparent stand architecture created an invitation to the multi level interior space interconnected with an impressive vertical spiral staircase. The external gentle ramp allows visitors to circulate and walk around the drum shape and look at the collection of watches and new models. Built and rebuilt for many years, it integrated new extensions and was able to update the communication program to the latest message.

Retail work

Ganache
Ganache
Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority