The VW Collection is a boutique organised as a sophisticated catalogue shop, where the products are presented as one-offs. The gallery-like ambiance is intended to turn everyday objects into ‘gifts for your car’ with each item given equal value irrespective of its size or price.
Retail
The Collection
Wolfsburg, Germany
The brief
To create a new type of retail experience within the VW Autostadt visitor centre that put a spin on the concept of practical car accessory shopping, an oft neglected area within the on-going relationship between car brands and their customers.
Our approach
Retail work
