Geneu Flagship


The brief

To create a unique new brand proposition based on science and technology, offering a personalised anti-aging skincare solution. DNA analysis allows customisation of the product and a cloud-based database identifies the correct skincare product leading to a truly personalised recommendation.

Our approach

Differentiation and individualism are key in the beauty world; Geneu’s ground breaking brand idea is based precisely on these values. An art-gallery approach sets the stage for two monolithic resin bars, whilst the interactive digital table offers a way to engage with the brand directly in a simple, premium expression of beauty and science. Elsewhere, the consultation experience pods envelop the client, inspiring trust and professionalism.

Geneu's Bond Street Store has been featured in WIRED and Wallpaper* Magazine Duran Duran's website.

Watch the video here.

Geneu was featured in the November issues of Wired Magazine and Wallpaper* Magazine as well as on Duran Duran's website.

Retail work

Nitesh Estates/Ritz Carlton
John Lewis
John Lewis
John Lewis Partnership
Schiphol Airport
Schiphol Airport
Schiphol Airport Authority