Allianz VIP Arena


The brief

The Allianz Arena is not just about football; the stadium also offers a space for corporate entertainment and events, creating a shared experience for the enjoyment of clients, friends and their own personnel.

The VIP Club caters for a variety of different needs and modes from meeting and conferences to receptions and cocktail parties, creating different configurations and diversity of use.

Our approach

The VIP space provides a number of different ways to enjoy the football experience, moving further away from pre-conceived notions of corporate hospitality.

The flexible design, utilizing loose as well as modular furnishings, ensures efficient use of space and arrangements for different times of the day.

The contemporary design approach communicated the image and values of this multinational financial services brand as well as providing a comfortable place to relax and enjoy the spectacle.

Our design scheme was nominated for the prestigious D&AD awards.