Crowne Plaza Belgrade

The brief

A speciality restaurant with an international flavour, Prime needed to attract not just the local connoisseurs of good food but also those travellers wanting to engage with the cultural roots of the visiting city. A sense of luxury and elegance had to be communicated in every detail.

Our approach

Interconnected flexible spaces flow into one another, creating the feeling of a ‘room within a room’ with architectural screens forming a virtual separation. The wine wall is a dominant feature of the space, leading the way into a private dining room and exterior garden. The signage and menu design compliment the overall style to accentuate the prime dining experience.