Swarovski Brand Identity


The brief

Swarovski’s new Crystallized concept was created to bring a wide market direct access to a large variety of components, encouraging the individual creation of bespoke, hand-made personalised fashion jewellery.

Our approach

The store required a simple but exciting and sophisticated design vocabulary; a ‘library of light’ shows the stunning spectrum of colours and extensive array of shapes and sizes within a magnetic system of transparent drawers and integrated LCD screens. Swarovski Crystallized first store opened in London and was soon followed by other flagships in New York, Shanghai and Vienna.