The history of the town and its maritime traditions were a clear source of inspiration whilst taking a contemporary and unpretentious approach that would bring life to the new retail environment.
Identity work
We were challenged with creating a unique brand identity and graphic style for the redeveloped shopping center in the French seaside town of Saint Nazaire.
The history of the town and its maritime traditions were a clear source of inspiration whilst taking a contemporary and unpretentious approach that would bring life to the new retail environment.
