The brief

The Dunhill brand epitomises British luxury style, elegant menswear and accessories. Based in London, the business expanded globally with great success - particularly in Asia. Our brief was to develop a global retail identity that could be then implemented in their new markets as well as a new graphic identity, taken further into their carrier bags and corporate vocabulary.

Our approach

The objective was to maintain an element of traditional elegance appropriate to the brand heritage and history whilst reinvigorating their image. Taking inspiration from vintage travelling luggage, the leather furniture and the environment evokes the timeless style of the 1930s that the brand is so strongly associated with. The corporate identity followed similar principles.