Elemis Brand Identity


The brief

The UK skincare brand Elemis has created a strong global position, based on scientific research and spa treatments within an overcrowded beauty market. Our task was to renew and develop a different retail identity that will give continuity to their image as well as to be able to represent the brand across their worldwide market.

Our approach

The design was based on the concept of skin being integral to the DNA of the brand. Texture, softness, transparency and glow influenced the overall experience, making it more direct, engaging and playful. Roundness of shapes in the components introduces fluidity and a reference to organic nature also present in the product. The relaxed spirit of the in- store treatments rooms introduces a spa quality to the unique offer.