Crowne Plaza


The brief

A total make over of a dated hotel interior within the architectural shell of a 70’s Belgrade landmark building, bringing it in to the present whilst transforming it into a relevant expression of the Crowne Plaza brand. The 416-room hotel needed to regain its stature as a social meeting place and the vast concrete and glass architectural spaces had to be celebrated and transformed into warm and welcoming experiences, bringing them in line with today’s guest expectations.

Our approach

The combination of design classics iconic furniture, 70’s art pieces and bold contemporary gestures makes an interesting friction between styles, lending an eclectic and characterful quality to the mix of relaxing and active interior spaces. Bars, lounges and restaurants are highlighted as social meeting points and rooms and suites have acquired an urban, residential feel, closer to an exclusive boutique hotel and introducing specially designed bespoke furniture.