Holiday Inn

United Kingdom

The brief

Realstar Hospitality, owners of the Holiday Inn brand within the UK, asked us to create a totally new guestroom experience that captured a comfortable and friendly ‘ British residential’ style in keeping with the design expectations of modern guests.

Our approach

This complex project had to balance a sense of familiarity with a contemporary twist to give the brand a unique edge. The results were vastly different from competitors’ guestroom offers.

All aspects of the room design were studied in detail to ensure that practical issues were resolved efficiently and the total comfort of the guest experience was guaranteed.