Country Inns & Suites

USA & Canada

The brief

Country Inns & Suites needed to be reimagined, updating its identity to appeal to the demands of a new generation of guests in order to show their continued dominance over the competition.

Our mission was to transform the brand whilst still maintaining its core values, reinforcing the idea of Home in today’s context, remaining faithful to its cultural roots but avoiding the traditional associations with the ‘Americana’ style.

Our approach

Our scheme played with the idea of the public areas as interconnecting rooms in a residential family home.

The Living Room is an open, cozy and welcoming zone, The Den a place to work in comfort, the Breakfast room become the hub of the home and the Servery suggests a modern country kitchen inviting guests to help themselves.

Rooms are spacious and comfortable with a spa-like touch in the bathrooms. Colour, pattern and eclectic furnishing add character and style.