Crowne Plaza

Heathrow, London

The brief

We were asked to inject new energy into the public spaces, particularity the lobby, reception, check-in, restaurant, bar, meeting rooms and conferencing facilities, with a view to creating a design vocabulary that can adapt to a number of sites nationwide.

Our approach

The arrival to the lobby is clear and straightforward, with inviting vistas to help orientate the guest. The planning is carefully considered providing a welcoming check-in experience that focuses on personal service, efficiency and discretion.

A memorable art installation compiles photos of vinyl records, highlighting references to flight, travel and aviation in their titles - the diverse selection indulges the romance of flight and the emotions of travel. The bar and lounge are an effortless extension of the lobby, creating a relaxing place to sit back, drink or work throughout the day.

The concept is flexible, scalable, and translatable across a number of sites in a variety of ways ensuring a consistent design language across their portfolio of properties and a coherent design solution.