Hotel

The Apartment Restaurant

Address Boulevard Hotel, Dubai

The brief

Emaar Hospitality brief was to find a new angle and reinvent the traditional tried and tested idea of a hotel all day dining restaurant and its generally underwhelming experience.

The objective was to place the concept in the context of Address Boulevard, the 5 star new luxury hotel in Dubai, as a strong, sophisticated and characterful attraction in its own merit, creating a perfect fit to match the hotel guests exclusive lifestyle.

Our approach

The Apartment is a lived-in concept, a real place and a luxury residential setting where the imaginary ‘owners’ enjoy their surroundings and interesting social life. It is created by a number of inter-relating semi-open rooms, each with its own personality but still part of an integrated approach.

Guests feel invited to choose their preferred ‘at home’ moment and be part of an exclusive residence.
Created by 12 different spaces – rooms, lounges and terraces, it presents different situations and experiences establishing a ‘design tension’ that feels natural and exciting.