Hotel

Virgile + Partners: A Creative Inventory

Global

The brief

Published by Rizzoli New York and showcasing many of our projects worldwide, our book “A Creative Inventory” is being launched globally and it is available from this Autumn. It presents a manifesto of our approach to design as well as revealing the thinking behind each of our projects, analysing the individuality of each brand’s vision.

Our approach

Developed in close collaboration with the Rizzoli Milan team the book intention has been to invite readers to understand the process of high-end commercial design and to recognise its value as a brand communication tool, rather than just a simple design exercise. After all, retail shops, restaurants and hotels are not just marketable assets but places where, today more than ever, we reach for others, share emotions, socialise and enjoy.