Shinsegae Daegu

The Korean luxury department store Shinsegae appointed Virgile + Partners to design a vast floor of their new store in Daegu, dedicated to young fashion.

A hybrid between a department store and a shopping mall, our concept for the 12,500 sqm 6th level was based on the idea of 5 interconnecting city landscapes, creating a sense of exploration and variety in the design. Innovation and originality were at the centre of the design scheme, currently being transformed and built into an out-of-the ordinary shopping environment.

The store will open early in 2017.